AirMiles Fail

For the longest time, I collected Airmiles because every once in a while, I could get a free CD from it. Longtime Readers of the KMA will remember all of this.

Today I went to their site to order a couple of CDs. They weren’t there.

So, I chatted online with an Airmiles representative, and when asked what happened to the CDs, the reply was They have been discontinued (as of September), and are available as the iTunes vouchers via AirMiles Cash.

I really don’t give two shits about iTunes vouchers. I want CDs. When I asked if they’d even bothered to ask their members for reaction to this proposed change, I was told This was done to better align the Rewards we offer with the Sponsors that participate in our Program. I regret any inconvenience this Program change has caused you.

So, in other words, no. They had not, in fact, bothered to consult their members.

It was then offered that my feedback be forwarded to the designated department, which I said was pointless, since the change was already made for us, without notifying anyone. Besides, the “designated department” is probably the round file. One feedback was not going to bring back the program they’d already axed.

In sum:

I was very pissed off. This free CD thing worked well for me for a long time, and I did not want it to end. My hackles really got up, though, when these patronizing corporations unilaterally decided for us that this would no longer be an option, even after so long of the system working perfectly fine. It’s one more step towards the homogenization of how we consume entertainment. It’s also one more step towards Digital rather than Physical (as you’ll recall my ruminative recent post on the subject). I’ll admit it, I am a dinosaur who still wants the physical product. Especially for free. But I can still not like their decision.

I was mad enough to be sure I’d just stop carrying the card. Why bother, now?

But on a little further reflection, perhaps I can find something positive out of this? Yes, I think I can. It’s not my ideal (that would be CDs), but I suppose it can’t hurt… So, now I think I’ll save points towards a Canon EF 50mm f/1.8 II lens for my Canon DSLR. It’s 1250 points (I have 328 points, currently). In perspective, a CD through them was generally 120 points, so at 10x the points this is definitely a bigger ticket item.

How long will it take me to save up for it? Months. Maybe even a year or more, at my current rate of collection (there just aren’t that many places in town that offer AirMiles that we actually shop). Or, if Airmiles has anything to do with it, probably just long enough for them to unilaterally decide to stop offering that lens.


Posted on October 1, 2014, in posts by aaron and tagged . Bookmark the permalink. 6 Comments.

  1. Bummer experience. I’m unfortunately not surprised that they didn’t ask their customers about this. I’m sad that digital media is king. I’ll remain a fossil!


  2. I never thought to use my AirMiles towards CDs. I actually haven’t ever used any of them…been collecting for years. How responsible of me. 😛


    • Honestly, it was the best possible use for the points, and with a quicker return to you. Most things on there require so many points that it’s basically unreachable for most people. You, however, if you’ve been adding them up for years, may be able to get something worthwhile They do have a Gaming section on their web site, you know…

      Also, I’d recommend you go check your balance. There was a thing, a while back, that they were maybe going to adjust their system and make old points past a certain date not useable. People were hoarding them up, apparently (Because everything takes so many points, perchance?) and they wanted them used. I don’t know if that’s true, but I’d hate for it to be true for you. I never got that far with mine, I always cashed ’em in for CDs whenever I had enough!


      • Yeah, I know I need to check in…1997…the card still has my maiden name on it. I use it at metro, but that’s about it. Last time I looked I could fly to Parry Sound – that’s it. I never took it seriously. I don’t think I’ve even set up anything online.

        The points club thing never sits right with me…they never offer anything I feel like using, and then you have to jump a hoop to get it. The last time I unloaded my Sears points I had to call Sears and go through this big procedure. If it’s too much work, then I am not doing it – I know myself too well now.


        • There were no hoops with the CD ordering. Just redeem the points and it showed up in the mail. Slick. The only hassle I ran into was I ordered Rush’s Clockwork Angels and then I met up with Mike and he gave me a copy so I had two, and they wouldn’t take theirs back. It was unopened, I’d pay to return ship it… nope. Once it’s outta their inventory, it’s GONE. So I had an extra copy. I think I sold it off and bought other Rush I didn’t have with the money. 🙂


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